Dubai: The Abu Dhabi Convention and Exhibition Bureau has lined up a new ‘business event’ fund to create high-profile events for the emirate’s tourism and exhibitions space. The fund aims to attract more business-focussed events being held in the city.
This is in line with Abu Dhabi’s moves in the last two years to give fresh impetus to tourism as well as its status as a destination for events and conferences.
For the new fund, the Abu Dhabi Convention and Exhibition Bureau has signed up with Miral, a developer whose portfolio includes niche mixed-use projects that are heavy on concept and creativity.
“With global destinations increasingly bidding and attracting corporate groups by offering enhanced support, the ‘Joint Business Event Fund’ will create a compelling proposition to attract corporate clients and will be an additional tool for local and international DMCs and meeting planners to promote the UAE capital,” said a statement.
The pilot phase will focus on meetings and incentive travel. “Based on the success of these two units, conferences and exhibitions are set to join at a later stage,” the promoters added.